Xiaomi launched their Redmi 4A earlier this week at a price of Rs. 5,999. The device went on sale today for the first time exclusively on Amazon.in and Mi.com. Xiaomi claims to sell more than 250,000 units within 4 minutes the sale started on Amazon.in and Mi.com today noon.
It also said that Amazon.in registered huge interest with more than 5 million hits per minute, peak 1500 orders per second on the site and orders spiked to a record 1500 per second during the period of the sale. It said that it witnessed over 1 million ‘notify me’ alerts from customers since the interest registrations began earlier this week.
Talking about the smartphone, Redmi 4A sports a 5-inch HD display with 294 ppi. The device is powered by Qualcomm Snapdragon 425 SoC coupled with 2GB RAM. It comes with 16GB onboard storage which can be expanded via microSD card as this phone comes with a hybrid slot. As far as the camera is concerned, Redmi 4A comes with a 13MP rear camera with a f/2.2 aperture which can record video in 1080p at 30fps. Whereas, the front camera is a 5MP shooter.
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Noor Patel, Director Category Management, Amazon India said:
We are thrilled to have witnessed such an overwhelming customer response for the Redmi 4A smartphone. We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from.
Raghu Reddy, Online Sales Head, Xiaomi India said:
We are pleased with the record sales of more than 250,000 units of Redmi 4A on Amazon and Mi.com. The device has much to offer to customers and it is the best in its price segment. Our Mi Fans are at the core of our business and their response to the sale has been tremendous. This is our most affordable smartphone to date and delivers on our brand promise of innovation for everyone.
Xiaomi Redmi 4A Specifications
|Display||5.0-inch (1280 x 720 pixels), IPS LCD at 294 ppi|
|Camera||Rear – 13 MP, f/2.2, Video- 1080p@30fps, Front- 5 MP, f/2.2|
|Processor||Qualcomm MSM8917 Snapdragon 425|
|CPU||Quad-core 1.4 GHz Cortex-A53|
|GPU||Adreno 308 GPU|
|Storage||16 GB and expandable via microSD up to 128 GB|
|Battery||Non-removable Li-Ion 3120 mAh battery|
|Features||Hybrid SIM, 4G, VoLTE compatible, FM radio, Dual Apps Support, IR Blaster, re-designed messages|
|Dimensions||139.5 x 70.4 x 8.5 mm, Weight: 131.5 g|
|Color||Gold, Rose Gold, Dark Gray|
|OS||Android 6.0.1 (Marshmallow) with MIUI 8|