It is no surprise that Apple and Samsung have always made huge profits by keeping huge margins in the cost of their products. But talking about the mobile industry specifically, last year was not a profitable year for Samsung, as we all know how the Galaxy Note 7 turned out. Which is why Apple got an edge and surely, it didn’t want to miss it. According to a research firm Strategy Analytics, Apple has taken a huge advantage out of this. It conquered 80% of the smartphone industry’s $54 billion in operating profits.
Apple has only left $10 billion on the table for all the other phone makers to share, out of which Samsung had a massive share of $8.3 billion. The ratio of Apple and Samsung’s revenue clearly indicates that the Galaxy Note 7 buyers have moved to iOS.
Talking about the rest of the brands, Huawei had a billion of the rest (1.6%), and other two brands whose growth has been enormous last year – OPPO and Vivo share 1.5% and 1.3% of the industry’s profits respectively, according to the research. (Yonhap).
Now you might be thinking that where does other brands or so-called Tier 1 brands lie?
So the Tier 1 brands like LG, HTC, Sony, Moto, and others lie nowhere, the changes in their mobile strategies have started to emerge as we saw with the LG G6 at MWC. LG G6 comes with a new 18:9 display ratio and 80% screen-to-body ratio, these strategies looks like a new innovation in the industry as Samsung S8 might also come with the 18:9 display according to rumors.
Well, keeping the rumors into consideration, Apple iPhone 8 might also come with the wraparound OLED display. Let us see, if that happens then it might not be a surprise that Apple will again turn profits.